Tag: generic drugs

13Jan

When Your Doctor Might Prescribe Brand-Name Only and Why

Posted by Kimberly Vickers 9 Comments

Doctors sometimes prescribe brand-name drugs instead of generics for medical reasons-especially with narrow therapeutic index medications. Learn when it's necessary, when it's not, and how to advocate for the right choice.

23Dec

Provider Education on Generics: How Clinicians Can Improve Patient Outcomes with Generic Medications

Posted by Kimberly Vickers 12 Comments

Generic drugs make up 90% of prescriptions but many clinicians still lack confidence prescribing them. Learn how provider education improves knowledge, reduces patient skepticism, and boosts adherence-all while cutting costs.

6Dec

Social Media Education: How Hospitals and Health Orgs Use Digital Platforms to Teach Patients About Generics

Posted by Kimberly Vickers 8 Comments

Social media is transforming how patients learn about generic drugs. Hospitals and pharmacies are using Instagram, TikTok, and Facebook to debunk myths, show real comparisons, and build trust - leading to higher adherence and lower costs.